[Shanghai: speeding up the cultivation of Enterprise quality Brand advantages]-Shanghai issued the "Shanghai implementation Plan for Building a quality Power", which proposes to speed up the cultivation of enterprise quality brand advantages. Continue to do a good job in "China Brand Day" activities. Encourage enterprises to implement quality brand strategy, establish brand cultivation management system, and improve brand lifecycle management and operation ability. Carry out research on brand capability and value evaluation, and explore the release of regional and industry brand value evaluation index. Carry out the identification of time-honored brands as a whole, improve the list system of time-honored brands, and deepen the revitalization of time-honored brands "one product, one policy, one plan". We will improve the marking system of the Shanghai Standard and create a high-standard cluster with an obvious exemplary role in the international level of the standard. Promote "Shanghai Brand" certification. We will strengthen brand protection and rights protection, severely crack down on illegal activities such as brand counterfeiting and trademark infringement in accordance with the law, and support enterprises to carry out patent application, trademark registration, copyright registration and overseas rights protection activities.