FAP, June 19 / PRNewswire-FirstCall-Asianet /-- IBM and Adobe work together to create a generative AI content supply chain solution. IBM and Adobe are expanding their partnership to help brands accelerate their content supply chain by implementing next-generation artificial intelligence (AI), including Adobe Sensei GenAI services and Adobe's creative generation of AI model family Adobe Firefly (currently in the testing phase). It is understood that Adobe's AI accelerated content supply chain solution and IBM consulting services can help customers build an integrated content supply chain ecosystem to drive collaboration, optimize creativity, speed, automate tasks, and enhance stakeholder visibility. In addition, Adobe's enterprise customers will have access to IBM consulting experts, including 21000 data, AI, and experience consultants, to help them implement generative AI models in the design and creative process. Firefly focuses on generating image and text effects, and Sensei GenAI services are embedded in Adobe's enterprise applications to simplify marketing workflows and increase productivity.