General Administration of Market Supervision: strengthen Internet Advertising Supervision and intensify efforts to clean up Internet Advertising chaos

[general Administration of Market Supervision: strengthening Internet Advertising Supervision and stepping up efforts to clean up Internet Advertising chaos]-- the General Office of the General Administration of Market Supervision recently issued the "Circular of the General Office of the General Administration of Market Supervision on doing a solid job in the investigation and management of outstanding problems in the field of advertising supervision," to further strengthen guidance on the construction of industry style in the field of advertising supervision. The circular puts forward 10 specific requirements and measures, including strengthening the supervision of Internet advertising. We will carry out governance in the field of Internet advertising, pay close attention to new forms of advertising, such as live advertising, pop-up advertising, and "soft text" advertising, and step up efforts to clean up and rectify the chaos of Internet advertising. Strengthen the coordinated supervision of departments. We should give full play to the role of the joint conference mechanism to crack down on false and illegal advertisements, strengthen comprehensive inter-departmental supervision, and strive to solve outstanding problems such as "custody with punishment, one penalty" and "repeated punishment and repeated crimes".