[Musk: Twitter video app for smart TV is coming soon] Musk said on Twitter on Saturday that he plans to launch a smart TV video app, which is in line with the company's new strategy. that is to focus on adding video content to the platform. In response to a Twitter post saying he would not watch video for an hour on Twitter and suggesting that Musk launch a Twitter video app for user smart TV, Musk said: "it's coming."