FIFA, 29 Apr (Xinhua)-- Citic Construction Investment and Research News believes that AI is developing and reforming traditional industries, and the publishing industry is moving from a defensive type to an offensive one. Over the past five years, the publishing industry, known for its stable performance, high dividend ratio and large capital reserves, is a defensive category, with sector valuations in the 10-20x range. However, as the development of AI drives the reform of traditional business, the past data accumulation and educational business layout are glowing new machines. Publishing companies are expected to obtain incremental space through three directions: 1, commercialization of AI data; 2, AI+ education, AI+ education informationization; 3, AI+ content production. With the increase of new business brought about by the AI reform, the valuation of publishing companies is expected to rise again. Compared with the historical valuation of publishing, the industry is still significantly undervalued, compared with the current valuation of about 15x, is expected to return to the 25x level.