[the life insurance industry is about to bid farewell to the 3.5% era and enter a new interest rate cycle] FIFA, June 14, the scheduled interest rate of 3.5% for life insurance is coming to an end after nearly 10 years. The domestic life insurance industry experienced an overnight reduction in product interest rates to 2.5% in 1999. After the market-oriented reform of premium rates in 2013, the upper limit of scheduled interest rates for ordinary life insurance products was stable at more than 3.5%. The scheduled interest rate is one of the key factors in the pricing of life insurance products, and the adjustment of this factor often attracts much attention. In short, other factors remain the same, if the scheduled interest rate is reduced, it means that the income of consumers of insurance products will be lower, while the debt cost of insurance companies will be lower. Nearly 10 years after the 3.5% era, now it is nearing the time of downward adjustment, and a new cycle will begin.