Volkswagen seeks to increase the profit margin of its namesake brand to a record 6.5%

[Volkswagen seeks to boost profit margins of its namesake brand to a record 6.5%] Volkswagen will unveil an overall plan to improve the returns of its range of mass market brands. The company is seeking to save costs in the expensive transition to electric cars. The carmaker's main target is the flagging VW brand, according to people familiar with the matter. Oliver Blume, chief executive, is seeking to more than double the profit margin of his eponymous brand to a record 6.5 per cent. Obermu will also save money on procurement and marketing and reduce the breadth of the Volkswagen lineup.