[ideal car CEO: automobile companies generally set the stable gross profit margin of their products between 15% and 25% when setting up a project] the ideal car CEO Li wants to post on Weibo that an automobile company with basic knowledge will generally set the stable gross profit margin of the product at 15% 25% when setting up a product project (corresponding to the retail price of standard pricing). Instead of promoting the sales price after the price reduction), the worst will not be lower than the 15% gross margin (the agency model needs to take into account the dealer's sales margin). As for the final actual gross profit margin far lower than the product planning target, there are generally four reasons: 1, sales are far lower than expected (very high cost-sharing of bicycles); 2, market fluctuations in spare parts costs (such as the increase in battery prices caused by lithium carbonate); 3, sharp price cuts caused by competition; 4, too many purchases. The gross profit margin of the product is much lower than expected, and the gross profit margin fluctuates greatly, not because of the enterprise's pricing conscience, but because of the need to improve the operation and management of the enterprise, as well as to expand the scale continuously. After reaching hundreds of billions of dollars in revenue, 15% of the gross profit margin of 25% of the products is the benchmark requirement for a healthy auto company, as are BYD and Tesla, which are among the leading sellers.