General Administration of Market Supervision: new business type, such as live broadcast with goods, should develop in the norms and severely punish anchors and merchants who obviously break the law.

[general Administration of Market Supervision: live broadcast with goods, etc. New business type should develop in the norms to severely punish anchors and merchants who are obviously in violation of laws and regulations]. Gan Lin, deputy director of the State Administration of Market Supervision and Administration, said at a news conference of the State New Office on April 26th that in view of the new mode of live broadcast and new business type, on the one hand, we must adhere to inclusive and prudent supervision, on the other hand, we must keep the legal bottom line. Ensure that it develops in the specification. Platforms that are poorly managed and have frequent problems should be urged to rectify and implement them by means of interviews and orders to correct; anchors and businesses that obviously violate laws and regulations or damage consumers' rights and interests should be severely punished in accordance with the law, and be included in the credit blacklist according to the degree of infringement to enhance the effectiveness and deterrence of supervision.