[Nanyang, Henan Province held a seminar: a profound analysis of the reasons behind the "barbecue out of the circle" in Zibo, April 26, centering on the popularity of the "Zibo barbecue," Nanyang City, located in the southwest of Henan Province, held a special seminar on April 25 to profoundly analyze the social reasons, ideological logic and realistic path behind the phenomenon of "barbecue out of the circle." At the meeting, seven experts and scholars had an in-depth discussion and exchange of ideas around the media-assisted city IP building, city brand building and marketing, culture and tourism integration development, the development of cultural and creative products, the enhancement of tourists' experience, the construction of service-oriented government, and the color circle of Nanyang Deputy Center, and put forward a lot of constructive suggestions. The article reveals that although the phenomenon of "Zibo barbecue" can not be copied, the rich connotation and successful experience behind it should be used for reference by the social science community of the whole city.