[life insurance product pricing interest rate reduction is imminent annuity insurance, dividend insurance is expected to relay] on June 7, the reporter learned from the industry that as the liability reserve evaluation interest rate is about to be lowered, some insurance companies' 3.5% predetermined interest rate life insurance products may be removed from the shelves before the end of June, and some insurance companies are already planning new product sales strategies. At the end of March this year, regulators held a meeting to find out the debt cost of insurance companies. Since then, regulators have given window guidance to some insurance companies to make it clear that the evaluation interest rate of liability reserves (the prescribed upper limit of pricing interest rate) is expected to be lowered, prompting insurance companies to prepare for new product development. "since the supervision of window guidance, some insurance companies have begun to adjust the preparatory work, combined with market demand layout of key marketing products in the next stage." An insurance agent of an insurance brokerage company in Shanghai told the reporter that at present, the insurance company is actively preparing new products, and there are mainly two kinds of ideas: first, to replace the old products with the increased life insurance products after the adjustment of the pricing interest rate; secondly, we will actively distribute the annual pension insurance and dividend insurance, and the relay increase life insurance will become the main product. (Shanghai Stock Exchange News)