Asia Television Holdings announces the launch of e-commerce live broadcast business

[Asia Television Holdings announces launch of e-commerce live broadcast business]-Asia Television Holdings Limited, a listed company in Hong Kong, announced that it will begin to enter the business of e-commerce live broadcast on June 6, 2023, which is operated by two indirect wholly-owned subsidiaries of Guangxi ATV Swan Electronic Commerce Co., Ltd and ATV Culture Media (Shenzhen) Co., Ltd. The Board believes that the e-commerce live broadcast business, as a supplement to the Group's media, culture and entertainment business, can increase the sales and market share of the Group's media, culture and entertainment business, thereby increasing the Group's revenue. The Board expects that apart from the current businesses such as finished fabric processing, printing and sales, as well as entertainment and media, the business of e-commerce live broadcasting is expected to generate positive revenue for the Group's finances in the future.