[consumer market continues to pick up "618" shopping festival e-commerce platform to welcome a good start] the annual "618" e-commerce shopping festival is coming. From the first round of war reports, the major e-commerce platforms, brands have made good results, the accelerated release of consumer potential. "judging from the first round of war reports of '618', the enthusiasm shown by consumers still makes the market more exciting. This year's' 618 'presents several characteristics: first, the promotion time is longer than before; second, cross-border cooperation and marketing techniques are relatively rich, and live streaming has become an important means of major e-commerce platforms; third, e-commerce platforms and brand manufacturers have strengthened their efforts in group buying and social-related e-commerce models, especially in terms of interaction with consumers, showing unprecedented enthusiasm. In addition, from the consumer's point of view, the demand for the quality of '618' products is higher, and the overall growth of high-priced products is large. " Zhang Yi, an CEO consultant from the media, said. (Securities Daily)