[source: Apple Taobao's first live broadcast sales are expected to exceed 100 million] the official flagship store of Apple Tmall officially opened at 7: 00 last night, which is also the first live broadcast of the Apple brand around the world. The whole live broadcast lasted 1 hour and attracted more than 1.336 million onlookers. According to third-party estimates, the live broadcast led sales of more than 100 million. (interface News)