Wuliangye: the total budget of the brand communication project of the Central Radio and Television Station is 630 million yuan.

[Wuliangye: total budget of 630 million yuan to carry out the brand communication project of the Central Radio and Television head Station] Wuliangye announced that the company and the Central Radio and Television Station will cooperate with the 2023 Brand Power Project "Great Power Brand" Project, "2024 Spring Festival Gala" and the Beautiful Gift exclusive Interactive partner Project, with a total budget of 630 million yuan. In addition, the company will upgrade the brand image of the fifth-generation specialty stores with a total budget of 200 million yuan for the biennium.