WPP, the world's largest advertising company, partnered with Nvidia to use generative AI to mass produce advertising content.

FAP, May 30 / PRNewswire-FirstCall-Asianet /-WPP, the world's largest advertising company, has partnered with chipmaker Nvidia to mass produce advertising content for customers using generative artificial intelligence. The partnership was announced by the two companies on Monday, and Huang Renxun, the boss of Nvidia, said at the Taipei International computer Show that they would jointly develop a content engine that WPP could use artificial intelligence to generate advertisements that previously took weeks to produce in minutes. According to Huang Renxun, various industries around the world are competing to tap the advantages of artificial intelligence, including the $700 billion digital advertising industry. WPP is using Omniverse Cloud and generative artificial intelligence tools to enable customers to improve the product experience with unprecedented fidelity and scale.