(AP) May 13, according to the Wall Street Journal, Apple is expected to launch the most experimental and unconventional product in its history in the coming weeks: a hybrid reality helmet that looks like a pair of ski goggles and comes with batteries. The company's engineers and executives have spent months preparing a demonstration version of the helmet for Apple's annual software conference in June, which is not expected to be delivered to most users until the fall at the earliest. The device is expected to sell for about $3000, three times the price of Meta Platforms's most expensive Quest Pro helmet. Even at this price level, Apple has little profit margin for hardware as it expands production.