The fifth "double products online Shopping Festival" achieved a 14.5% year-on-year increase in national online retail sales of 710.2 billion yuan. The Fifth "double products online Shopping Festival" ended successfully on May 12. With the theme of "enjoy the whole year and enjoy the benefits of the whole people", this "Shuangpin online Shopping Festival" has carried out unique supporting activities around brand and quality consumption, adding a bright brushstroke to the series of activities of "consumption boost year". According to Commerce big data's monitoring of key e-commerce platforms, during the event (April 28 to May 12), the national online retail sales reached 710.2 billion yuan, an increase of 14.5% over the same period last year, of which the online retail sales of physical goods was 609 billion yuan, an increase of 11.6% over the same period last year. It shows the strong driving force of the online consumer market.