FIFA, May 13-recently, land sales have been continuously carried out in Xiamen, Chengdu, Nanjing, and other places, and the differentiation between plots is more obvious. Among them, the hot land with higher profit margin and faster degeneration competes fiercely for housing enterprises. In addition, in order to reduce costs, some housing enterprises form a consortium to take land to increase access to land. "to form a consortium to take land has become the standard action of many real estate enterprises. On the one hand, the current market is still not clear, the formation of a consortium can reduce costs and increase access to land. On the other hand, through the consortium to win the project in this way, the subsequent product design, construction and sales and other aspects can cooperate with each other. However, there are also some problems with this approach of the consortium, which requires a more market-oriented approach to the joint development of the project. " Some real estate veterans said. (China Securities News)