FAP, May 12 / PRNewswire-FirstCall-Asianet /-- according to the Wall Street Journal, according to people familiar with the matter, Linda Yaccarino, head of advertising at NBCUniversal, is in discussions to become the new CEO for Twitter. Yaccarino is the global advertising and partnership chair of NBCU. She has worked at NBCU for more than a decade and has been advocating for better ways to measure advertising effectiveness. As head of advertising sales at NBCU, she was a key figure in the launch of Peacock, the company's ad-supported streaming service.