FAP, May 11 (FAP)-in the face of the relatively insipid new fund issuance market so far this year, some fund companies are making marketing efforts to conduct a second initial offering of products with excellent periodic performance in order to increase the retention scale of the "old fund." People in the industry believe that this measure is conducive to achieving a win-win situation among fund companies, investors and channels, and under the background of the rapid expansion of the number of new funds and the endless emergence of homogenized products, continuous marketing is also conducive to saving industry resources and optimizing fund-raising ecology. (Shanghai Securities News)